Most folks still think of PR as damage control—press statements, spin, and scrambling when something goes wrong. But honestly, the best PR happens way before any of that.

For B2B brands—especially those in aviation, tech, and manufacturing—strategic, proactive PR is one of the most underused tools to:

• – Shape perception
  – Build credibility
  – Open doors to customers, investors, and partners

This isn’t about hype. It’s about being visible in the right ways, to the right people, at the right time.

What “Proactive PR” Actually Means

Proactive PR isn’t just writing a press release. It’s about showing up before people are searching for you.

It includes:

• – Sharing news that matters (not just when it’s big)
  – Commenting on industry trends
  – Participating in media opportunities, trade journals, and panels
  – Keeping your company’s name in relevant conversations

It’s about building a solid reputation before there’s ever pressure to react or explain.

Why It Works for B2B

Long sales cycles mean buyers don’t make decisions after one email or call. They research, compare, and revisit companies multiple times.

A steady PR presence helps:

• – Keep you top of mind
  – Build third-party trust (media mentions, interviews, quotes)
  – Reinforce your message beyond your owned channels

That kind of coverage Green Taxi Solutions saw at the Paris Air Show—features in Aviation Week, AIN, and more—didn’t just happen. It was part of a strategic, behind-the-scenes PR push that started months earlier.

Strategic PR helps elevate individuals—not just companies. By placing your CEO or key leaders in the spotlight through interviews, op-eds, and speaking engagements, you begin shaping them as trusted voices in your field.

That’s how you build real thought leadership. Not overnight, but through steady, smart visibility. And in this space—aviation, tech—it opens doors long before anyone’s ready to sign a deal.

A Simple Framework for Proactive PR

You don’t need a full agency or six-figure budget to get started. Just a system. Here’s what I recommend:

1. Quarterly Visibility Plan – Align your press releases, blog content, and speaking opportunities around strategic themes.
   2. Targeted Outreach List – Build relationships with 10–15 key media contacts who matter in your space.
   3. Repurpose and Reshare – Turn every PR win into 4–5 content pieces: blog recap, LinkedIn post, internal update, newsletter mention, and more.
   4. Track It – Share PR wins with leadership in your reporting. It proves value and builds momentum for more.

How I Help

I partner with clients to build lightweight, effective PR programs that get results—without the complexity or high overhead. I write releases, help pitch stories, coordinate media interviews, and show you how to maximize every win.

Let’s Make PR Work Harder

If PR only shows up when there’s big news—or worse, a fire to put out—you’re missing the good stuff. Let’s make your public presence work for you every single quarter.