Press releases may seem old-school, but in the right hands, they’re still one of the most strategic tools in your marketing toolkit. For B2B companies—especially those in aviation, aerospace, and industrial sectors—a well-crafted release can:
– Build credibility
– Reach niche audiences
– Support investor and partner relations
– Fuel social, PR, and sales follow-up
The best part? You don’t need to hope a journalist picks it up. You can use your release in a range of owned and earned channels.
Why Press Releases Still Matter in B2B
Unlike B2C brands, most B2B companies:
– Operate in specialized markets
– Have complex products that require explanation
– Need third-party validation or industry coverage to gain trust
– Participate in trade shows, funding rounds, partnerships, or milestones
A well-written press release helps you control the story and gives your internal teams content they can use again and again.
What Makes a Press Release Strategic (Not Just Annoying)
- It’s Newsworthy (and Timely)
Tie your release to something that matters—trade show appearances, new partnerships, funding, certifications, or customer wins.
- It’s Written with Purpose
Avoid jargon. Use strong, active language. Include a quote from leadership. And always think about your audience, not just yourself.
- It’s Built for Repurposing
A great press release fuels:
– LinkedIn content
– Email campaigns
– Media outreach
– Blog recaps
– Internal updates to staff or stakeholders
Where I Come In
Most mid-sized B2B companies don’t have a dedicated PR writer—and that’s where I help.
I’ve crafted releases that supported product launches, certifications, trade shows, funding rounds, and strategic partnerships. I also build outreach lists, coordinate with media, and guide how to repurpose the release across marketing channels.
Don’t Just Publish—Leverage It
If you’re announcing something this quarter and need help writing, distributing, or maximizing the impact of your press release, I’d love to talk. It’s not about “getting in the paper”—it’s about shaping the narrative and extending your brand reach with purpose.
